Empowering the Hospitality Industry
Through Expertise and Innovation

Your Premier Hospitality Services Partner

Transformation Hospitality Solutions (THS), headquartered in Dallas-Fort Worth, Texas, is a woman-owned and led business. At THS, we specialize in offering  hospitality services ranging from task force and short-term staffing solutions to direct hire. Our expertise spans across key operational areas including food and beverage, finance, sales, marketing, and catering. By harnessing our in-depth industry knowledge, we help hotels enhance their revenue through strategic lead qualification and business development initiatives, making us your go-to partner for hospitality excellence.

What Sets Us Apart

  • THS leadership has over 15 years of experience growing and scaling hospitality services businesses
  • Since 2020, we have cultivated the highest level of talent in the industry with a cumulative average growth rate of 100%
  •  Woman owned and led
  • We have delivered over 13,000 projects, supplying talent to 400+ hotels, servicing 412 cities across 44 states
  • We have worked with 78 hotel management companies comprising of 60 brands and 75 independent/lifestyle properties

Mission

Reshaping excellence in hospitality services, through providing experienced talent and exceeding client expectations.

We are dedicated to delivering superior services that meet and exceed our clients’ expectations. Our approach centers on providing skilled professionals with experience and dedication to every project. Whether streamlining operations or boosting your sales pipeline, we aim to ensure your hotel achieves outstanding results.

Core Values

Guiding Principles of Our Success
Integrity, service-focus, excellence, and partnership form the cornerstone of everything we do at THS. These values guide our actions and define our interactions with clients and team members alike:

  • Integrity: We operate with honesty and uphold our commitments, ensuring transparent practices that build trust.
  • Service-Focused: Our client-centric approach means we listen to your needs and tailor our services to align with your objectives.
  • Excellence: We strive for perfection in every aspect of our service delivery.
  • Partnership: We believe in building long-lasting relationships with our clients, working as an extension of your team.

Our Team

Our team is comprised of seasoned professionals who are passionate about hospitality and dedicated to your success. Each member brings unique skills and insights, contributing to a collective expertise that drives our company forward.

Katie Schorn

Katie Schorn

Founder & CEO

(214) 295-7845
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Katie Schorn

Founder & CEO

Kathleen “Katie” Schorn is the founder and CEO of Transformation Hospitality Solutions (THS), a hospitality consulting company that has emerged out of the global pandemic of 2020.

THS was created to deliver services which assist with the transition out of the global pandemic, by offering solutions that make sense for any hotel brand, management company, or hotelier.

For almost 20 years, Ms. Schorn has delivered results to the hospitality industry with experiences ranging from Senior Asset Manager at Wyndham International to forming and successfully growing three small hospitality consulting and management businesses. With a focus on our clients, her vision and insight sets the purpose and path for the business.

Prior to forming Transformation Hospitality Solutions, Katie co-founded in 2005, and served as President and Chief Operating Officer of PHM Hospitality, Inc., a premier hotel sales and marketing consulting company to the hospitality industry.

PHM Hospitality later merged with PHM Management creating the premier hotel consulting company focusing not only on sales and marketing but also on operational consulting and asset management, which is where she served until June 2020.

Michael Schorn

Michael Schorn

Chief of Staff

(214) 295-7324
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Michael Schorn

Chief of Staff

Michael Schorn was appointed as the Chief of Staff for Transformation Hospitality Solutions (THS) in November 2021. In this capacity, Michael is responsible for overseeing the daily operations, supporting the delivery of all services to our clients and customers, and is also the Company’s senior financial executive with responsibility for accounting, finance, treasury, corporate human resources, tax compliance, and the establishment of internal controls for the enterprise.  With a passion for process improvement, he is focused on coordinating organizational procedures for optimizing efficiency and productivity for the business.

Most recently, Mr. Schorn held several financial roles with increasing responsibilities at Purple Land Management (PLM), a growing services business. During his ten-year tenure with PLM, he focused on hiring and developing a financial team, and preparing the business for additional investors, which included the preparation for and the management of a successful first external audit. Prior to PLM, Michael began his career as a staff accountant in two accounting services firms where he advised and prepared financial statements and tax returns for small businesses and individual clients.

Michael attended Benedictine College, where he received a Bachelor of Arts in Accounting. He is a Certified Public Accountant (CPA), licensed in the state of Texas, and is a member of The Texas Society of Certified Public Accountants Fort Worth chapter.

Lynda Starnes

Lynda Starnes

Chief People Officer

(214) 295-7819
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Lynda Starnes

Chief People Officer

Lynda Starnes joined Transformation Hospitality Solutions in 2023 as Chief People Officer. In this role, Lynda serves as both a strategic business partner and member of the executive staff, as well as providing HR guidance and services to the THS team. Lynda is responsible for design, implementation and oversite of all employment related policies, practices, and operations. She works with senior management in promoting and maintaining a positive corporate culture which operates with collaboration and impact.

Lynda is an engaged servant leader who brings broad human resources experience to THS. Prior to joining THS, Lynda served as the VP Human Resources and Administration for North Texas Public Broadcasting (KERA), managing the HR and Facilities functions. She also spent numerous years providing HR leadership in the high-tech telecommunications, manufacturing, non-profit, and consulting industries.

Lynda received a BA from Texas Tech University. She is certified as SPHR – Senior Professional in Human Resources; and SHRM-SCP – Society of Human Resources Management Senior Certified Professional.

She received special certifications from HRCI for Ethics and also Diversity, Equity, and Inclusion.

Dana Foley-Taylor

Dana Foley-Taylor

VP of Business Development

(214) 295-7864
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Dana Foley-Taylor

VP of Business Development

Dana Taylor joined Transformation Hospitality Solutions 3 years ago as Vice President of Business Development, overseeing business development activities and building client and consultant partnerships. Prior to joining THS, Dana spent six years at PHM Management as Vice President and New Business Development Director, working alongside Katie Schorn, the current founder and CEO of THS.

Dana’s 30-year career in the hospitality industry began as a Sales Manager at John Q Hammons Hotels, where she led her team to win the Sales Team of the Year award. Her roles since have included Marriott, IHG, Hilton, and the extended stay market. She has extensive operational experience, having held positions such as Director of Sales and Marketing, General Manager, and Area Manager for IHG, where she managed a portfolio of 43 hotels across 8 states and Canada. She also held positions at Sage Hospitality, Intermountain Management, Circa Capital, and Driftwood Hospitality, developing strategies to drive incremental revenue, executing budgets, and creating annual marketing plans.

She is an expert in training and developing hotel staff, participating in multi-brand sales blitzes, implementing key performance indicators, and nurturing strong relationships with hotel business partners and ownership.

Dana attended the University of Arkansas, where she studied General Business with a minor in Marketing.

Windy Gill

Windy Gill

Business Services & Operations Manager

(214) 295-7852
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Windy Gill

Business Services & Operations Manager

The Business Services & Operations Manager builds upon relationships with existing THS clients to understand their temporary staffing (Task Force) needs. Windy oversees assignment extensions of THS consulting staff currently working on client sites. She develops relationships with THS consulting staff, monitors assignments, and determines availability should the client wish to extend an assignment. Windy also manages the THS talent database and automation functions.

Windy is a “veteran” in the hotel/hospitality industry with significant experience working in various leadership roles for major brand and boutique hotels. She transitioned to the task force industry several years before coming to THS in 2021.

Amanda Gill

Amanda Gill

Payroll Manager

(214) 295-7962
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Amanda Gill

Payroll Manager

The Payroll Manager serves as the main point of contact for THS payroll and new hire related matters for all Task Force consultants, including on-boarding. Amanda manages all consultant agreements through the life-cycle of employment. She interacts regularly with both consultants and clients for all assignment needs. Amanda has a background in administration and accounting for a variety of industries. She joined THS in 2021.

Jennifer Cotoraci

Jennifer Cotoraci

Accounting Specialist

(214) 295-7862
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Jennifer Cotoraci

Accounting Specialist

The Accounting Specialist manages the entire travel and expense report process associated with the placement of THS consultants at client sites. Jennifer works with clients by invoicing and receiving payments for approved travel expenses. She monitors the travel expense process and researches any inquiries. She works with our THS consultants by receiving and processing their travel receipts and answering any questions. Jennifer also processes all accounts receivable payments for the organization.

Jennifer came to THS in 2022. She previously performed accounting functions for multiple industries, including in the corporate office of a major worldwide hotel. She holds an Associates in Accounting from Devry University and an Associates in Paralegal Studies from Berks Technical Institute.

Missi Green

Missi Green

Travel Coordinator

(214) 295-7870
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Missi Green

Travel Coordinator

The Travel Coordinator makes all travel arrangements for THS Consultants to and from THS client locations. Missi researches flights and ground transportation to secure the most cost effective and efficient travel. Missi manages compliance with the THS Travel Policy. She monitors travel and is available to assist both client and consultant with any travel questions.

Missi’s career prior to THS took her in a number of directions — education, real estate, cosmetology, and scheduling coordinator for a private company where she was heavily engaged in arranging company travel. She joined THS in 2022.

Mike Elliot

Mike Elliott

Recruiter

(214) 295-7875
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Mike Elliott

Recruiter

In the role of THS Recruiter, Mike researches, develops, and implements effective recruiting and staffing strategies to identify and build a diverse pool of qualified and capable talent for temporary or full-time placement with the hotel/hospitality clients we serve. Mike identifies candidates with the right skills and experience needed for one or more Task Force consultant roles. After a thorough screening he places the candidate profile in the database system to be assigned to an appropriate opening. Additionally, Mike searches for excellent candidates to fill direct hire positions when our clients experience those long-term hiring needs.

Mike holds a BA degree in economics from University of Maryland College Park. He came to THS with solid experience in the hotel industry, having worked in several positions including leadership, sales, operations and recruiting. Mike found a passion for helping people move forward in their careers and became a recruiter in the Task Force industry, joining THS in 2022.

Carli Saltmarsh

Carli Saltmarsh

Executive Assistant to the CEO

(214) 295-7110
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Carli Saltmarsh

Executive Assistant to the CEO

As Executive Assistant to the CEO, Carli provides personal support to the founder of the organization. She contributes to the efficiency of THS by managing company information in a timely and accurate manner. Carli serves as the first point of contact for the CEO’s office, interacting with clients, visitors, vendors, and employees. She also functions in the role of office manager.

Prior to joining THS, Carli taught school in Utah and Texas. Carli holds a BS degree in education at Utah Valley University. She joined THS in August 2022.

Cindy Ezirio

Cindy Ezirio

Senior Recruiter

(214) 295-7242
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Cindy Ezirio

Senior Recruiter

Cindy Ezirio is a highly accomplished Senior Recruiter at THS specializing in aligning top-tier talent with the diverse needs of our esteemed clients. Her approach to talent acquisition is results-driven, marked by a strategic blend of tech-driven methodologies and innovative sourcing techniques.

With a proven track record in both Hospitality Sales and Talent Acquisition, Cindy’s professional journey includes a role as an Area Sales Manager for Interstate Hotels and Resorts in the New York market and an extensive background with Marriott International properties, including the Sawgrass Marriott Golf Resort & Spa and the World Golf Village Renaissance Resort where she served as a dual property Resorts Sales Manager and consistently surpassed sales targets. Her recruitment expertise extends to acquiring talent for high-profile corporate clients for particularly challenging roles with extensive travel and relocation requirements.

She holds a Bachelor’s degree in Hotel Management and has further enriched her skills through international operations management studies abroad.

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Vanessa Yapp

Recruiter

(214) 295-7178
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Vanessa Yapp

Recruiter

In the position of Recruiter at THS, Vanessa focuses her skills and energy on researching and identifying top talent to fill the temporary or full-time staffing needs of our valued clients.

Vanessa’s professional expertise includes roles working in various aspects of Human Resources with an emphasis in talent acquisition, particularly within the hotel and hospitality industry. She has successfully recruited for multiple hotels, resorts, and entertainment venues nationally, including Holiday Inn Vacation Clubs and Topgolf. Her recruiting assignments have involved staffing for a variety of client needs, from high volume start-up situations, hotels in transition and  established properties.

Vanessa is organized, goal driven and an exceptional communicator. She embraces the THS values of integrity, excellence, partnership, and service focus. She is available and ready to partner with our extraordinary clients and assist them in meeting their staffing goals.

Vanessa holds an associate’s degree and a BA in psychology from UT Arlington.  She joined THS in 2024.